The Story
Introduction to Commercial Recreation and Tourism: An Entrepreneurial Approach provides an introduction to the scope, characteristics, management aspects, and trends of the commercial recreation and tourism industry. This text is a revision and contemporary updating of the seventh edition and it continues the themes of that edition. As in all previous editions, the “entrepreneurism” theme is a key orientation of this text. Five expert authors offer a blend of conceptual and practical material for the reader to achieve a basic understanding of this huge and diverse industry.
Description
Introduction to Commercial Recreation and Tourism: An Entrepreneurial Approach provides an introduction to the scope, characteristics, management aspects, and trends of the commercial recreation and tourism industry. This text is a revision and contemporary updating of the seventh edition and it continues the themes of that edition. As in all previous editions, the “entrepreneurism” theme is a key orientation of this text. Five expert authors offer a blend of conceptual and practical material for the reader to achieve a basic understanding of this huge and diverse industry.
